National Brush Day

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Not toilet brush, nor hair brush, but tooth brush day is coming up very soon. Actually it is the day after one of the biggest candy days of the year, Halloween. National Brush Day is observed on November 1st, the day after Halloween, to reinforce the importance of children’s oral health and to promote good tooth-brushing habits recommended by dental experts.

More than 51 million school hours are lost each year due to dental related illness, resulting in parents losing 25 million work hours annually. Cavities and oral infections can cause severe pain and can increase a child’s risk for dental issues and poor health throughout their lives.

3 in 4 parents report that their kids sometimes or frequently forget to brush their teeth, according to a national survey just released by the Ad Council.  In an effort to help parents better understand why ignoring dental health can have serious consequences, and educate families about good dental health habits, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives created new Public Service Ads (PSAs) for their Kids’ Healthy Mouths campaign. The new PSAs are humorous depictions of life lessons which make the point that while parenting can be tricky at times, getting kids to brush for two minutes, twice a day can be easier than most other things parents will try to teach their children easier then lets say teaching your child to ride a bike in 2 minutes.

In addition to these great videos the campaign is also running a contest at Zooppa.com to win $20,000. The campaign will be kicking off its first video contest called #BrushRules using Zooppa.com, the world’s leading crowd sourced marketing platform for producing creative content.  Parenting is hard to do.  Getting your kids to brush their teeth for two minutes, twice a day is one aspect that’s easier and can make a big impact on a child’s life.