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The following is an excerpt from Mr. Dad/Armin Brott’s column.
Please read on, and if you are so moved, continue on to his website for the rest and sign the petition.
“Four years ago, at the Beijing Olympic Games, Procter & Gamble’s ad campaign was “Proud Sponsor of Moms.” I complained loud and long about that one—how leaving dads out in such a glaring way was insulting and demeaning.
Now they’re back, and are ramping up their insulting, demeaning message a few notches. P&G’s campaign for the upcoming London Summer Olympics? “Thank you, Mom.” Excuse me? Only mom? Again? Really? How ’bout “Thank you, Mom and Dad.” Apparently not. As far as P&G is concerned, dads simply don’t exist…..
Now, don’t get me wrong. There’s no question, moms should be thanked. They do a lot. But when it comes to sports, research shows that dads play the primary role in sparking and instilling interest. Dads encourage their children and coach the teams. And dads are usually the ones who spend hours doing the physical practice: They pitch, swim, skate, kick, run, jump, and everything else to help their child gain the proficiency and edge—along with self confidence and resilience in the face of defeat—that every elite athlete needs to succeed.
Plenty of moms do the same, of course. But P&G already acknowledges all the hard work that moms put in. So why leave dad out?…”
Read the rest of the article HERE and sign the petition HERE.
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