10 Fabulous Fashion Marketing Tips

Fashion marketing, OMG! This is the ultimate dream industry to be in for many. Like food and beverage manufacturing, the fashion industry is extremely competitive. This presents a major obstacle for those who engage in fashion marketing. As Statista reports, clothing happens to be the world’s largest global apparel market as measured by turnover (annual retail value of goods), with US apparel retail sales alone regularly exceeding US$15 billion dollars per month!

With affluent millennials representing the majority of online luxury fashion purchases, there’s never been more pressure on brands to produce highly aesthetic advertisements that lure both in-person and online buyers alike. One popular method to engage viewers has proven to be 360º videos. This is an emerging form of videography in which the camera revolves around a stationary object or actor. 

If you’d like to learn how this and other types of advertising can engage your audience, here are 10 tips on how best to implement them for maximum sales potential:

Keep consistent brand look: Fashion brands like Ralph Lauren always look the same. They have that instantly recognizable look that lets you identify them immediately. It can be easy to think that they do this because they have an unlimited budget, but the truth is that what they do is quite simple: The founder knew he wanted to keep his company selling polo shirts no matter what, and so he created a brand for it!

Focusing on your best sellers is key when marketing fashion: While you never want to undersell yourself, it’s important not to spread yourself too thin by trying to take advantage of every new trend that emerges in the market. After all, if your current top-sellers are doing so well for you, wouldn’t it make more sense to double down on what’s already guaranteed to produce results, rather than risk losing out by throwing everything at the wall and seeing what sticks?

Pamper your website: Yes, you should invest in it. But don’t put too much effort into this. It shouldn’t be like pampering yourself; because your website serves as your virtual storefront. Ensure that you are updating your physical appearance before people come to see it.

Remind your customers not to forget about their shopping carts: Did you know that about 70% of online shoppers abandon their carts? One of the main reasons for this behavior, besides getting distracted by other things, is because many retailers do not show urgency, and they do not encourage shoppers to buy what they want currently. We know we can make great deals available, but too often, we don’t communicate these deals effectively (whether through email, ads or social media); and some retailers allow consumers to think that items may be sold out when in fact more inventory exists (so if you’re selling merchandise on your website via e-commerce, then you should show whether there is more of a specific item than is immediately visible – so as not to give off the appearance that there may be none left.)

Ideas to add some fun + excitement: People love surprises and love to feel special. It doesn’t cost you anything extra but it can make someone’s day and offer them a little joy…think of it as the ultimate Customer Loyalty Program!

Create style guides: While marketing fashion products and accessories might seem like a natural thing to you, your customers probably have a different story to tell. Even seasoned shoppers can appreciate some guidance when it comes to what goes with what, and the same is true of newcomers. Style guides are fine resources for this! They’re helpful educational tools for all kinds of shoppers―and will make for great marketing campaigns in your stores, emails, web pages and social media. So creating them is definitely worth the effort!

Use video for marketing: You know that videos are hot, hot, hot when it comes to marketing. Businesses that use video grow their revenues 49% faster than those who don’t! So, if you do not have any video on your web page or blog yet, then get with the times! There are plenty of ways you can incorporate video into your business. Whether it is having models show off your latest hit collection in a fashion show, displaying how to wear one of your staple articles of clothing like sweaters with leggings in the winter, or getting viewers excited about auctions through promotional videos about new products or collections. Video encourages engagement that will boost sales and increase profits today! You can try out InVideo’s online video editor to create stunning videos.

Create a YouTube channel: Creating original videos is just the beginning. You can reach out to video bloggers who agree to feature your products or engage with your audience by sharing your videos for free! This idea has the potential to appeal to consumers without you having to do all the work.

Maintain a familiar and consistent presence: Social media and other forms of social and technological connectivity can give businesses an unprecedented connection with their audiences, but this newfound availability can sometimes lead to a lack of familiarity. Keep in mind that creating a familiar and consistent presence can not only ensure your brand stays on top of its audience’s mind, but will also help you fulfill industry expectations.

Remarket: Selling online is very hard, especially if you’re just starting out. We strongly suggest that you take advantage of various ways to remind your visitors about the products you have for sale. That way, they can return to your store or shop online again because if you are offering them top-quality merchandise at great prices, then you know that there’s a chance they might actually purchase something from your store or site!

Today’s blog post is on some of the best fashion marketing tips that can help your company grow. As you will see, there are many different ways to market your fashion line. The more creative you are, the more likely you are to be successful. Some of the best fashion marketing campaigns that we have seen are on social media. This is because many people are on their smartphones and laptops all day. So, it is important to find ways to get on the platforms that your clients are regularly on so that you can reach them.

Haute Couture Event

Haute Couture is a pretty much misused phrase that actually has very certain rules for qualification. When translated, couture is French word for “sewing” or “dressmaking,” while haute means “high” or “elegant.” These are garments created as one-off pieces for a particular client. To qualify as an official Haute Couture house, members must design made-to-order clothes for special private clients, with more than just one fitting, using a workshop (atelier) that employs at least fifteen full-time staff. They, too, must have twenty full-time technical workers in one of their ateliers. Also, all Haute Couture houses must show a collection of no less than fifty must-be original designs; both day and evening garments — to the public every season, in the months of January and July.

Haute Couture enters a new era, with a governing body: the Fédération de la Haute Couture et de la Mode (FHCM) — that’s altered up its style to fill the gap between heritage and contemporary design. You may definitely create your own style with Haute Couture.

What exactly is the purpose of Haute Couture?

Ever since the emergence of ready-to-wear clothes or fashion at the start of the 20th century, Haute Couture’s relevance had been sort of declining. The grueling guidelines and labour-intensive practices (today, one Giambattista Valli couture gown can take about 240 hours and 6,000 metres of fabric to create — which is A LOT) depict it inconveniences to anyone outside of the target audience. Guided by the FHCM, Haute Couture has evolved to be an Instagrammable showcase of artisans and creative grandeur, an ode to what can be achieved by the industry’s premier designers and craftsmen, its creations giving a trickle-down effect of inspiration on ready-to-wear and fast-fashion collections.

“Haute couture is a spearhead in terms of creation, a fantastic laboratory for research, both in terms of craftsmanship and design innovation,” explains Toledano. “Haute couture is a land of free expression for designers, as well as an image builder for brands.”

Dior’s Maria Grazia Chiuri added: “Creatively, FHCM is an incredible support because it is capable of coordinating a very rich and diversified body without getting involved in the vision of each house. I began working with FHCM while I was creative director at Valentino, although I wasn’t in such close contact as I am now. Since being at Dior, I’m frequently in touch with FHCM and the collaboration has been fundamental in my understanding of how French fashion works and performs, what its cultural and political appeal is and how they are brought forward.”

What are the rules of Couture?

Much word roams around the strict rules and regulations required of Haute Couture houses by the FHCM. Legally protected in 1945, ‘Haute couture’ is also a label that can only be awarded by a commission appointed by the Ministry of Industry. Again, for it to be eligible for Haute Couture status, all participating members must create made-to-order garments in an atelier of at least fifteen full-time staff, as well as twenty full-time technical workers in one of their ateliers. Those are the rules. Guest members are invited each season. Now if a brand wishes to become an eligible member, that brand must be invited four times in a row.

You can assume of couture as the highest of elegant fashion, dawned by internationally renowned brands like Christian Dior and Chanel. In January and July each year, they all present painstakingly elaborate and extremely expensive designs to a handpicked audience of editors, buyers and clients. Surely, there’s no better place in the world to present off these creations than on the red carpet or on major award programs.

7 Types of Maxi Ruffle Skirts to Try Today

Most ladies own a maxi skirt in their skirt collection. However, not so many own a maxi ruffle skirt that add a new twist to the plain maxi skirt. The maxi ruffle skirt looks elegant and is a versatile skirt that you can dress to in various functions. You need to style them right and ensure they are comfortable to get the chic look that flatters all body types. It is a must-have in your wardrobe and there are a variety of maxi ruffle skirts to choose from. Also, it is important to know the many designs and styles available to win in your overall look. Below are some types of maxi ruffle skirts that you can try today.


  • Black maxi ruffle skirt 


The color black is a classic and it is always a lovely design that you can opt for in a new style. Either it is a dress, blazer or a maxi ruffle skirt. The versatility of this skirt makes it even more lovable as it is stylish as well. Depending on the design that you choose and the way the ruffles appear on the skirt, you can wear this skirt to as many occasions as you like. Since it is not as limiting with the season you wear the skirt, just how you wear it. Try it for a casual summer look or an evening winter ensemble as it appears fabulous for either. For instance, for a winter look pair with a white or colored, high-neck, long sleeve top and complete your look with black boots and a blazer.


  • Wrap maxi ruffle skirt 


When you have never worn a maxi skirt before or one with a design. Choose one that is a maxi ruffle skirt as this design is unique and easily adjustable. Also due to the wrap design, they are comfortable, flattering and feminine. Choose one in a lightweight fabric such as satin as they look elegant in such. The ruffle trend is current, hence, this type of maxi ruffle design should not miss in your wardrobe. Wear this to evening drinks, date nights and casual Fridays at work. They are in many colors, patterns, and designs and it is best to choose one that suits your taste.


  • White maxi ruffle skirt 


Do you want to look whimsical in your outfit? Try on a white maxi ruffle skirt as it is an ideal choice. The crisp color makes it appear breezy and light, making it a wonderful choice to wear during warmer months for a laid back look. Cotton and linen are some of the designs of the fabrics that you can choose. Also there several styles that you can pick if you want to add a touch of color to this skirt. Choose a high low design if you want one to wear to the beach or a picnic and pair it with sandals. Optionally, you can wear it with boots for that western touch depending on the final look you aim for and the event you are going to attend.


  • Tulle maxi ruffle skirt 


If you love a plain tulle skirt, you will love even more a skirt that is frilly with a tulle design. The tulle ruffle maxi skirt is perfect for a special occasion like engagement or prom parties. Instead of wearing the usual dress or gown to these occasions that are quite boring and usual. Choose this tulle maxi ruffle skirt as it is modern and still gives a polished appearance. Select one in your perfect color, a cream one is best for a more feminine look. While a bolder color like navy or black will enhance its style statement. Pair it with a lovely crop top that shows minimal skin or a tucked top is you prefer and a pair of lovely heels.


  • Floral maxi ruffle skirt


This is one garment that always looks chic and is timeless. If you want a bohemian appearance this is an ideal skirt to add to your collection of maxi ruffle skirts. Choose one that has soft colors and that has a few frills on it for a flowy appearance. Also, the smaller the florals the better for a natural bohemian look and you can let down your hair forthis as well. However, if you want a more modern look, choose big and bold florals. Match this skirt with a plain camisole and flats. Also, you can accessorize with bracelets and a beaded necklace if you want to go for a full bohemian look.


  • Maxi ruffle skirt with slit 


The right skirt for comfort and sex appeal is a maxi ruffle skirt with a slit or slits. They make walking easier and adding to this they add a seductive flash of skin. When you wear this design no one goes past you without turning their heads. Importantly, when you choose to dress for this skirt design make sure that the length of the slit is suitable for the event that you are attending. As an example, the height of the slit, if you are going to a high-end dinner party, should start around the knee. While that of a cocktail bar can start higher on the thigh as it is suitable for this environment. 


  • Chiffon maxi ruffle skirt 


When you choose this skirt you have one of the most flexible garments that you can have in your closet. There are many designs that you can choose from depending on the occasion that you are attending. Choose one with layered ruffles to wear over your bikini or swimsuit for that flattering appearance. Also, it is ideal to wear to evening and casual gatherings for that gorgeous ensemble. Nevertheless, make sure that it is not too see-through that it makes people around you uncomfortable. There are many ways to accessorize but you can choose one in a bright color and pair with tough black pieces to allow everything to stand out by itself.


How to Mix and Match an Asymmetric Kurti for a Refreshing Look

The new-age of Indian fashion has come with many styling options for the Indian woman. Whether she is a housewife or a working-class woman. They are free-spirited and want to try every fashionable piece that they can get. As from the trendy styles, chic looks and ethnic pieces they love adorning to the colorful outfits that are all the craze in town. The women love transforming their ethnic pieces to more contemporary looks to upgrade their traditional pieces and flaunt their fashionable tastes. Hence with the various types of Kurtis available, the asymmetric Kurti has become a popular look that you can see with most women. Here are some of the various ways that you can mix and match this asymmetric kurtis to boost your style game.

Style with fitting churidar

Firstly, fitting churidar is an ideal choice to style an asymmetric high low KurtisThis brings out a vintage look with a chic touch. When wearing these bottoms ensure that it has enough churis and the pants are fitting to achieve a good look. Choose a print asymmetric Kurti to style with cream, white or black churidar. Alternatively, you can decide to wear a color block combination of a blue asymmetric kurta paired with a brown churidar which is perfect for a casual day out. When you choose this as your mix and match option complete the look with a beautiful statement neckpiece, wedges and hold your hair up into a loose braid for that playful look.

Pair with skirts   

Do you want to achieve a carefree bohemian look with your asymmetric Kurti? Pair it with a lungi skirt and you will love the outcome. This look helps you embrace the bohemian look and not all women can pull it off. It requires women with a bold sense of fashion and those who love experimenting with different looks. Choose one option of your asymmetric Kurtis that has large motifs on a colorful print with a contrasting skirt. This is an indo-western look that you can adorn to social gatherings, casual parties among other events. Accessorize with a tote bag, earthy makeup and a pair of pencil heels. Try this look and shine your inner bohemian diva.

Mix and match with cigarette pants

If you need a professional look with an asymmetric Kurtis. A pair of cigarette pants to match this Kurti is the right option for that descent and traditional look. These pants are also known as straight pants and they are comfortable especially during the summer season. Since you are looking for a professional look. A monochrome blend is best, for instance, one of cream color. Optionally, you can style the same cream asymmetric Kurti with brown or black pants which is also an excellent look for such an event. Balance out the embellishments of this ensemble as well. For instance, when the Kurti is embroidered it matches well with a plain linen cigarette pant. Nude makeup, a duffel bag, and flat mojris are great accessories to accentuate this outfit and also to flaunt during the office party. 

Style with palazzo pants 

As for a traditional gathering look. Styling an asymmetric Kurti with palazzo pants is a win for this occasion. Choose comfortable and cool cotton palazzo pants since this is a heavy look. A royal trail of asymmetric Kurti styles with chanderi, georgette or cotton with cotton palazzo pants is an ideal ensemble. The palazzo you choose is best when it has an inner lining since it makes the palazzo more durable. To boost this traditional look and to flaunt out your sassiness. Wear the Indian printed headgear or and embroidered one, a matching embroidered clutch and a traditional chain. Choose nude lips and Smokey eyes for your makeup look and you have a complete ethnic diva look.

Blend with shiny metallic tights 

Although there are many other pants that you can blend with your asymmetric Kurti. For a more vibrant look, the shiny metallic pants are a better option. Choose these shiny tights or neutral leggings for that Sunday brunch look. Plus, consider those that are in a vibrant hue in silver, gold or bright orange color. This looks stunning in a white or jet black asymmetric Kurti that is sleeveless. Additionally, this look is best to add an illusion of sleekness and height for those who aim for it.  It is also proof that an exquisite look lies in minimalisation. Accessorize it with a neutral tone earring, a lovely plain scarf, a bold red lip, and a braided ponytail for your outstanding look.

Pair with denim 

Not only has the kaftan style Kurti paired well with a pair of denim. An asymmetric Kurti that falls on one side is also a great choice that matches a pair of denim. The best denim that will give you that refreshing look is the skinny denim which also gives a beautiful fusion look. This is a good look for college students but also it fits as an office look. Nonetheless, ensure that you wear with minimal accessories. Choose a simple color for the Kurti keeping in mind that pairing style is denim. Hold your hair into a ponytail and pair with flats or wedges and complete your look.

To sum up, the above mix and match looks show some of the best ways to style an asymmetric Kurti. These ways can also work with other types of Kurtis and of course other types of Indian outfits like the Anarkali. Whether you are interested to have a whole traditional look or a fusion look with your asymmetric Kurti all of this is possible. Therefore, know the style that flatters your body type and also you can experiment with some of the above. On the other hand, you can choose to also go bottomless and wear your asymmetric Kurti with no bottoms as a single dress. That you can wear to an evening party or on a date night for it is also a refreshing look.

Buying tips for wood watches

A lot of people have developed affection for wood watches. It wasn’t long ago when carved wood watches weren’t a thing. But today, several companies are producing top quality wooden watches. However, there are few things which you need to focus on while buying them, take a look:

  1. Has the watch company been in the market for quite some time now? If the retailer doesn’t have good amount of experience, then you cannot rely on their services. Don’t purchase a wood watch from kiosk in malls. It is like purchasing diamond ring from a street vendor. The kiosks don’t have legitimacy. You can choose a reliable store online and do your purchase.
  2. Does the wood watch company has a big range of variety to offer you? A lot of companies just present you with 2-3 styles of wood watches. No, have options of several types, varieties and designs of wooden watches available online for you. And, every category should have at 30-40 different options to select from. It will ensure that the company is serious about its production, sale and client management. Companies like Havern offer you with over 40 different styles of wood watches.
  3. Can the company offer personalization to you? Nowadays, several companies are offering engraved wooden watches. Yes, you can personalize your wooden watch as per your preference. All you need to do is tell them the engraving you want and it will be done behind the dial. 
  4. Does the company offer adjustable band? Well, not every wrist is same. Hence, the watch company should provide you with adjustable band options so that the wood watch can easily fit on your wrist without any problem. While choosing your watch make sure the wrist band is adjustable.
  5. Does the watch company provides you with an instruction pamphlet or reveals all the info about the watch on its website? While selecting your watch, make sure all the details related to the watch are properly mentioned. Serious retailers will provide you a manual related to the adjustment of the watch and the right way to take care of your wooden watch. 
  6. Check out the return/ refund and shipping policy of the company. While making your purchase, it is important to check the refund, return and shipping policy of the company. If the site doesn’t have these details mentioned, it is not a professional website.
  7. Find out the movement of the wood watch. A good retail store mentions all the details about the watch, movement being one of them. Naïve retailers may not know this. So, check out the movement of the watch before buying one.
  8. What is warranty of the wooden watch? The retailer should clearly state the warranty of the watch. Also find out how it will be repaired, in case it gets damaged within the warranty period. 

Once you are okay with all the above points, you can easily buy wooden watches online and enjoy wearing it as a treasured accessory.

Maternity clothes every woman should have

maternity clothes

It is indeed true that pregnancy is a beautiful miracle of life and every phase of it should be embraced. But it is difficult when nothing fits you anymore, even the dresses you love so much. Not every outlet has your size and, therefore, you specifically have to buy maternity clothes. Thanks to a lot of designers and the evolution that maternity clothes have become fashionable and classy. From nursing bras to shoes, everything is available almost everywhere.

Buying maternity clothes is surely a challenging task because you are not buying them for only their style. You have to look for a lot of things such as size, if they are comfortable, the quality of clothes, etc. Maternity clothes are very comfortable and they make you feel very easy during your whole pregnancy. Though some people will debate that maternity clothes are a waste of time and money, which is false. These are worn during the months of your pregnancy and you can also wear them once your baby is born. It is not important to specifically buy high-end maternity clothes. You can buy them from any shop at a reasonable price.

Maternity clothes make you feel comfortable and provide you with the ease you deserve. They provide space and stretch with your body’s growing size. Maternity clothes fit you easily, without having to spend time trying to adjust in tight, fit clothes. They also boost confidence and motivation in women to achieve something. Maternity clothes even help you to walk properly and easily. Because of these benefits, women choose to buy and embrace them.  

The following are some of the must-have maternity clothes every woman should own.

Long tank tops: Long and stretchable tank tops are important. They can be helpful when wearing a short shirt. The stretchable tank tops are useful from the very beginning of the pregnancy until the very conclusion, as one can stretch in them as much as they want. They grow with your body’s size, so you do not have to buy one every month.

Flowy tops: A very loose flowy in style blouse is important when buying maternity clothes. The loose style does not look bad and you will feel comfortable. They look stylish and chic. While you are wearing this one, your baby bump is not that visible plus you can use it after pregnancy too as they are stylish.

Pajamas: Loose and stretchable pajamas are not only for when you are pregnant. But also once the baby is born. They are loose and that is why they are comfortable and allow you to breathe easily. So, investing in light comfy pajamas is not a bad idea.   

Long cardigans: Long cardigans are one of the most important things every woman should own. They will make your pregnancy easier and will reduce the discomfort of being too exposed. It may also protect you from being insecure or conscious. Long cardigans put a whole look together and make you look graceful yet fashionable.

Maternity pants: These emphasize on making ‘the next statement’. Maternity pants are very important when you are pregnant. Most people wear their regular pants when they are expecting. But wearing them can be uncomfortable. On the other hand, you can create any look with maternity pants. They are stretchable, so one does not need to buy them again and again.

Maternity Dresses: Maternity dresses never fail, no matter who wears them. There is something about them which makes them look elegant. They are so easy to wear and provide ease. One should buy a maternity dress to make themselves feel good. It makes a person look so pretty, with the designs and colors being the biggest attraction of the dresses.

Ponchos: Ponchos are in style since forever and they never look bad. They are evergreen and will always be in style because of their uniqueness. Invest in a maternity poncho and you will not regret. It covers your whole body, making you look leaner. You also feel safe and secure because your body is not exposed and the bump is not too visible. You can create any look with these ponchos as there are available in many different variations.

Loose shirts: What can be more comforting than coming back home from work and changing into free size shirts? Pregnancy makes you tired because of the weight, so make sure to buy a few free-size shirts to relax. Another good idea to try these shirts is to wear your spouse’s shirts. They will do the job for you perfectly.  

Maternity belts: If you do not want to invest in maternity clothes, you can always buy a maternity belt. How does that work? Well, a maternity belt provides support to you plus you can wear any jeans with this belt. It supports your back and helps protect exposed areas. Regular pants do not fit properly. The maternity belt may help by covering the unbuttoned area.

Long gowns: Long gowns look oddly amazing. If you are expecting and you need a full one-piece dress for yourself, which is easy to carry and comfortable, then long gowns are the right answer for you. They look gorgeous, make you look leaner and give you ease. They are a one-time investment because they are loose enough to make you look gorgeous for the coming months.


These are some clothes a woman should have when she is pregnant because they are made to provide you with comfort and ease. Plus they are so stylish, so others hardly notice whether you are wearing them. But it is your choice at the end if you want to invest in maternity clothes or not. If you do, you will get a lot of help as mentioned in the points mentioned above. There is no hard and fast rule to buy each and everything just because everyone says so. If you want to buy a shirt, you are allowed. Every pregnancy should be taken as a different experience. Just do whatever you feel like and whatever you are comfortable wearing.


bathing suit

Summertime is soon going to be upon us and everyone—and we mean EVERYONE—will be heading off to a beach. Whether you go every weekend or you have to wait for holidays to visit a beach, there is one thing that you will have to face when preparing for your beach trip: what do you wear to the beach if you do not want to wear a swimsuit? Do not get us wrong, there is nothing wrong with a bikini, and everyone owes a bikini that they are proud of. But there are times when you want just to change your look or feel different. You could also be bored with one style, and you want to try something else. Maybe you need something more, or something less if you are in the mood. Do not worry, we have got you covered. At times like these, when you are not sure of what to wear as you leap into the cool water or dig your toes into the warm sands and just relax under the umbrella, we have compiled a list of alternatives for a bikini.

From high waisted bottoms to skirtinis and beyond, we have the most adorable ways for you to style yourself. You can don these suits and head on up to the beach as everyone turns their heads to watch you go past. In this list, you will find ways to add to your beach-going wardrobe. You could go shopping for something, but it takes up a lot of time, and there are other factors involved that make shopping less savory. The best thing to do is to order online and just wait for it to arrive. Make sure that when you go, you have your sunscreen with you. 

Know Your Body Type

Just because something fits you does not mean that it also looks good on you. That is a mistake that a lot of women make when they are shopping for clothes or swimsuits. You have to know what works for you so that you can create the desired effects. If you do not know your body type, then it is time to stand in front of a mirror and give yourself a good hard look. Once you have done that, you will have a much easier time looking for swimwear that looks good.

Once you have your body type down, you can choose something that shows the flattering parts of your body while covering up the not so flattering ones or diverting the attention from those parts. If you have a smaller bust, then frills and ruffles are the way to go. For girls who are on the thinner side, go for patterns or floral prints. You can even opt for stripes that give you a fuller look. If you are on the plus size, then you should stick to dark and solid colors for your swimsuits. Shorter legs can easily be elongated if you choose thongs and high-waisted bottoms are perfect for hiding the holiday fat that some of us are still carrying.

So, without further ado, let us jump into it.

Boyshort Bikini

Boyshort bikinis are also called short shorts or hipster’s bottoms. These provide full coverage to the rear, and the bottoms are low rise. Boyshort bikinis are very trendy right now, and they have been for some time. They are also being called hot pants for swimwear. You can wear the bikini and still have a way of hiding the area that you do not want people to see. And the best part is that you can do all that without losing your style or sense of fashion. You can look sexy while doing it. Another benefit of boyshort bikinis is that they work for women of all sizes. They are very comfortable to wear extremely fashionable and highly flexible. You get to enjoy the low rise style as well as hip-hugging features on the sides and cute designs. So, go ahead and order one for yourself. You will thank us later.


If you want to wear something a tad more modest than a bikini, then a tankini is what you are looking for. It is a two-piece swimsuit that is made up of a tank top and a bottom. The main feature is the tank top that you can wear instead of the usual bra top. Tankinies have been around since the 1980s, and they have garnered a massive following, and they do not seem to stop. The best part is that you do not have to buy a full set. You can buy them separately to match your size. There are various types of tankinis available, so if you want to show some skin, you can do that by purchasing the right style of the tankini. 

High Waisted Bikini

We do not need to tell you about this one folk, the name says it all. The high waisted bikinis have bottoms that come up high on your waist. Not just come up to your waist, but they actually rise to the middle part of your waist and either cover the belly button completely or partially. This gives you the chance to cover your lower midsection completely. There are various types of high waisted bikinis that you could go for. There are so many variants of it that you might feel a little bit confused as you shop physically or online for the perfect one. But it can also be a good thing if you know your body type.


The name tells you everything about this one. Is it a skirt? Is it a bikini? It is both. It is a tankini. The tankini is a swimsuit that has a small skirt that comes with it. If you are worried about showing your thighs or your bottom, then a skirtini is just the thing for you. A lot of skirtinis are all in one suits that have extra fabric. This gives it the design and shape of a skirt. But you can also purchase them separately. You can get a skirt bottom that covers exactly what you need it to cover and then you can get a bikini top to go with it.


Designed by the Lebanese Australian artist Aheda Zanetti, a burkini is a swimsuit that is designed for women who want modesty and coverage all the way through. The burkini covers the entire body, including the head, arms and legs and only shows the face, hands, and feet. It is not as heavy as you think and allows you to swim freely and with flexibility.


There you have it; alternatives to a bikini that you can rock on the beach and own the look. Enjoy the sun and the sand and read your favorite book while sipping on your favorite drink.bathing suit

Types of Bikinis to Choose From

There are different types of bikinis with different styles, shapes, and texture. In this article we talk about them and which one suits you best based on your aesthetic characteristics. 

An ideal bikini is one that best suits your body type. Taking into account your strengths and the characteristics of your body are some of the aspects for choosing the type of bikini that best suits you, in order to get the most out of it. Before you buy bikinis online, consider the following types and choose what suits you the best.

What are the types of bikinis and which one suits you best?

To discover it, we will first talk about the four areas of the body that are most relevant when choosing the most suitable bikini and that best favors the silhouette.

1. Chest

The chest is an area of ​​the body where we look a lot when choosing a bikini that suits us. If you are a little-breasted girl, you better choose bikinis with a heart-shaped neckline. In addition, wearing bikinis with fringes or frills on the top, as well as prints is a good way to enhance the chest. If on the contrary, you are bustier, the best option is a bikini with a bow top, bra style or V-shaped neckline.

You should avoid bikinis with the top in the form of a triangle. On the color, opt for matte colors and avoid the use of white or pastel colors because they emphasize the features even more.

2. Hips

The hips are also part of a critical area in the choice of which bikini suits you best since certain shapes or colors can greatly accentuate our hips.

If you have wider hips and you have a rather prominent and bulky butt, opt for bottoms of the bikini with dark or even black colors, in addition to a plain print. This is a way to focus more attention on the top of the bikini.

If on the contrary, you have narrower hips, a wonderful option is to choose bottoms with bows or ribbons on the sides. This way you will enhance your hips. In addition, fluorine or bright colors enhance the rear area and are therefore a good option.

3. Waist

The waist in women determines the curves of the body. That means a prominent waist usually leads to more marked curves. In contrast, softer and smoother waists usually involve more tummy and straight figures.

If you have a tiny waist, there is no swimsuit that wouldn’t suit you, since any type of bikini usually looks good with this type of figure. If instead, you are plus-sized, it is a good idea to choose either a two-piece bikini with the very high bottom or choose a one-piece swimsuit.

If you are a girl with a rather straight and plain figure, opt for two-piece swimsuits with accessories on both sides (frills, fringes, ties…). It is a way to mimic more waist.

4. Height

Finally, depending on your height, you can find which type of bikinis suits you best. If you are a girl of short stature, the best option is a one-piece swimsuit, and with the high panties part, so that you stylize and lengthen your legs.

As for the color, better soft and smooth colors. Avoid prints, and if you choose one with prints, they should be simple and not large. In the case of being a tall girl, the best option would be a two-piece swimsuit.

Types of Bikinis

Now that we have seen the areas in which we must look to choose the best among the different types of bikinis, we will talk about them; the 7 types of bikinis that we find most widely in fashion today.

1. Triangle bikini

The second of the types of bikinis, the triangle, as the name implies, is a triangle-shaped bikini. These bikinis are ideal for girls with a broad back because, when tied behind the neck, the shoulder width is less defined. They are also suitable for girls with a little chest.

2. Mini bikini

It is a type of bikini of little fabric, with the bottom of a type between panties and thong. They are a sexy and sensual type of bikini, of choice to accentuate curves.

3. Bikini type dress (tankinis)

They are bikinis that consist of the upper part in the form of a t-shirt and of bathroom linen material and the lower part as panties. They are ideal for concealing complexes such as the tummy.

4. Brazilian bikini

This bikini implies that the front is normal and covers well, but the back is much narrower, thong type but without becoming thread. It is ideal for prominent butts and to show off curves.

5. Bandeau bikini

Bandeau bikinis are a type of swimsuit with the upper part in the form of a conventional bra, i.e. in the form of a hoop, and a strip that is attached to the neck and that can be removed.

These types of bikinis, the bandeau type, hold the chest well making it look larger. This bikini would serve both for girls with little breasts, because on the one hand, it enhances it, as for girls with a bulkier chest it covers the area. 

6. Halter type bikini

It is a type of bikini with the top of the neck closed and neckline rectangular or square, with the purpose of enhancing the bust. Leave your arms, back and shoulders bare.

It is ideal for girls with bellies who want to show torso and shoulders, as it helps focus attention on the top. Also because of the shape of its neck, it is ideal for girls with short stature, because it stylizes the figure.

Halter type bikinis are a type of bikini with the upper part in the form of triangles but sewn in the center, and with a strip under the chest. Therefore, it is a type of bikini that increases chest support. In addition, they usually carry strips that are tied behind the neck and thus exalt the chest even more.

You can now choose!

Thus, the keys explained in relation to the shape of your body and silhouette can guide you towards which of the different types of bikinis suits you best depending on your aesthetic nature. As we have seen, each of the types of bikinis highlights one or other parts of the body, giving specific shapes to your silhouette. 


We also recommend that you look at the color and hue of your bikini. Anyway, in terms of tastes, there is nothing written in stone and surely you will find bikinis that fit your tastes by breaking these rules a bit since each person has its own preference! The important thing is to feel comfortable with yourself.