10 Fabulous Fashion Marketing Tips

Fashion marketing, OMG! This is the ultimate dream industry to be in for many. Like food and beverage manufacturing, the fashion industry is extremely competitive. This presents a major obstacle for those who engage in fashion marketing. As Statista reports, clothing happens to be the world’s largest global apparel market as measured by turnover (annual retail value of goods), with US apparel retail sales alone regularly exceeding US$15 billion dollars per month!

With affluent millennials representing the majority of online luxury fashion purchases, there’s never been more pressure on brands to produce highly aesthetic advertisements that lure both in-person and online buyers alike. One popular method to engage viewers has proven to be 360º videos. This is an emerging form of videography in which the camera revolves around a stationary object or actor. 

If you’d like to learn how this and other types of advertising can engage your audience, here are 10 tips on how best to implement them for maximum sales potential:

Keep consistent brand look: Fashion brands like Ralph Lauren always look the same. They have that instantly recognizable look that lets you identify them immediately. It can be easy to think that they do this because they have an unlimited budget, but the truth is that what they do is quite simple: The founder knew he wanted to keep his company selling polo shirts no matter what, and so he created a brand for it!

Focusing on your best sellers is key when marketing fashion: While you never want to undersell yourself, it’s important not to spread yourself too thin by trying to take advantage of every new trend that emerges in the market. After all, if your current top-sellers are doing so well for you, wouldn’t it make more sense to double down on what’s already guaranteed to produce results, rather than risk losing out by throwing everything at the wall and seeing what sticks?

Pamper your website: Yes, you should invest in it. But don’t put too much effort into this. It shouldn’t be like pampering yourself; because your website serves as your virtual storefront. Ensure that you are updating your physical appearance before people come to see it.

Remind your customers not to forget about their shopping carts: Did you know that about 70% of online shoppers abandon their carts? One of the main reasons for this behavior, besides getting distracted by other things, is because many retailers do not show urgency, and they do not encourage shoppers to buy what they want currently. We know we can make great deals available, but too often, we don’t communicate these deals effectively (whether through email, ads or social media); and some retailers allow consumers to think that items may be sold out when in fact more inventory exists (so if you’re selling merchandise on your website via e-commerce, then you should show whether there is more of a specific item than is immediately visible – so as not to give off the appearance that there may be none left.)

Ideas to add some fun + excitement: People love surprises and love to feel special. It doesn’t cost you anything extra but it can make someone’s day and offer them a little joy…think of it as the ultimate Customer Loyalty Program!

Create style guides: While marketing fashion products and accessories might seem like a natural thing to you, your customers probably have a different story to tell. Even seasoned shoppers can appreciate some guidance when it comes to what goes with what, and the same is true of newcomers. Style guides are fine resources for this! They’re helpful educational tools for all kinds of shoppers―and will make for great marketing campaigns in your stores, emails, web pages and social media. So creating them is definitely worth the effort!

Use video for marketing: You know that videos are hot, hot, hot when it comes to marketing. Businesses that use video grow their revenues 49% faster than those who don’t! So, if you do not have any video on your web page or blog yet, then get with the times! There are plenty of ways you can incorporate video into your business. Whether it is having models show off your latest hit collection in a fashion show, displaying how to wear one of your staple articles of clothing like sweaters with leggings in the winter, or getting viewers excited about auctions through promotional videos about new products or collections. Video encourages engagement that will boost sales and increase profits today! You can try out InVideo’s online video editor to create stunning videos.

Create a YouTube channel: Creating original videos is just the beginning. You can reach out to video bloggers who agree to feature your products or engage with your audience by sharing your videos for free! This idea has the potential to appeal to consumers without you having to do all the work.

Maintain a familiar and consistent presence: Social media and other forms of social and technological connectivity can give businesses an unprecedented connection with their audiences, but this newfound availability can sometimes lead to a lack of familiarity. Keep in mind that creating a familiar and consistent presence can not only ensure your brand stays on top of its audience’s mind, but will also help you fulfill industry expectations.

Remarket: Selling online is very hard, especially if you’re just starting out. We strongly suggest that you take advantage of various ways to remind your visitors about the products you have for sale. That way, they can return to your store or shop online again because if you are offering them top-quality merchandise at great prices, then you know that there’s a chance they might actually purchase something from your store or site!

Today’s blog post is on some of the best fashion marketing tips that can help your company grow. As you will see, there are many different ways to market your fashion line. The more creative you are, the more likely you are to be successful. Some of the best fashion marketing campaigns that we have seen are on social media. This is because many people are on their smartphones and laptops all day. So, it is important to find ways to get on the platforms that your clients are regularly on so that you can reach them.

Ways To Rock The Two Piece Dresses Trend Your Spring Style

hot dress

We are falling in love with the latest two piece dresses trend. It is one of those favorite trends that never gets boring. Two piece dresses are available in endless options and various combinations. Meaning there’s a great scope of looking stylish and chic all year long. The best part about two piece dresses is that you can either wear them in pairs or mix and match the pieces to have a chic look. We have listed down some amazing ways to slay any two piece look. 

Rely on the prints

Printed two piece dresses are one of the versatile choices to wear this season. You can pull off the spring season in printed sets because they are classy and look like a spring dream. Wear a set together or combine the different pieces to achieve a surprising two piece cocktail dress look. Prints have never disappointed us, and they have been a versatile choice for a long time. If you are looking for a fresh and vibrant look, prints are for you. 

Highlight the curves

When two piece dresses started coming out in the fashion industry, we saw popular celebrities like Kim Kardashian wearing them. The two piece body hugging dress was more of a sexy outfit suitable for clubbing attire. Two piece bandage dresses fit your body the right way and highlight the curves. Wear these dresses with high heels in summer or with thigh high boots in winter. This style is ideal for a two piece party dress. 

The Boho Way

As soon as we got introduced to two piece dresses, the boho look took it all over the marketplace. The boho prints are most commonly floral or ethnic. These prints give an extra trendy look if you pick off the shoulder detail! 

The length of the skirt is additionally an absolute necessity: it must be maxi to finish the entire boho look. Your most prominent partners are level shoes, regardless of whether they’re laced up, gladiators, or with ethnic subtleties, for example, mini pompoms. Or, on the other hand, consider Coachella and throw on some studded lower leg boots and chokers. In case you’re going to take a beachy look, prefer to add colorful sunglasses without much thinking and a cool hat. It will give you the right two piece wedding dress look for one of those extravagant, beachy weddings. 

Be sure of the two piece dresses for whatever occasion you attend. It only depends on the style you pick according to the event. The stores even have two piece prom dresses and two piece gowns suitable for your formal parties. Take out that fashionista inside you and run the world! 


Haute Couture Event

Haute Couture is a pretty much misused phrase that actually has very certain rules for qualification. When translated, couture is French word for “sewing” or “dressmaking,” while haute means “high” or “elegant.” These are garments created as one-off pieces for a particular client. To qualify as an official Haute Couture house, members must design made-to-order clothes for special private clients, with more than just one fitting, using a workshop (atelier) that employs at least fifteen full-time staff. They, too, must have twenty full-time technical workers in one of their ateliers. Also, all Haute Couture houses must show a collection of no less than fifty must-be original designs; both day and evening garments — to the public every season, in the months of January and July.

Haute Couture enters a new era, with a governing body: the Fédération de la Haute Couture et de la Mode (FHCM) — that’s altered up its style to fill the gap between heritage and contemporary design. You may definitely create your own style with Haute Couture.

What exactly is the purpose of Haute Couture?

Ever since the emergence of ready-to-wear clothes or fashion at the start of the 20th century, Haute Couture’s relevance had been sort of declining. The grueling guidelines and labour-intensive practices (today, one Giambattista Valli couture gown can take about 240 hours and 6,000 metres of fabric to create — which is A LOT) depict it inconveniences to anyone outside of the target audience. Guided by the FHCM, Haute Couture has evolved to be an Instagrammable showcase of artisans and creative grandeur, an ode to what can be achieved by the industry’s premier designers and craftsmen, its creations giving a trickle-down effect of inspiration on ready-to-wear and fast-fashion collections.

“Haute couture is a spearhead in terms of creation, a fantastic laboratory for research, both in terms of craftsmanship and design innovation,” explains Toledano. “Haute couture is a land of free expression for designers, as well as an image builder for brands.”

Dior’s Maria Grazia Chiuri added: “Creatively, FHCM is an incredible support because it is capable of coordinating a very rich and diversified body without getting involved in the vision of each house. I began working with FHCM while I was creative director at Valentino, although I wasn’t in such close contact as I am now. Since being at Dior, I’m frequently in touch with FHCM and the collaboration has been fundamental in my understanding of how French fashion works and performs, what its cultural and political appeal is and how they are brought forward.”

What are the rules of Couture?

Much word roams around the strict rules and regulations required of Haute Couture houses by the FHCM. Legally protected in 1945, ‘Haute couture’ is also a label that can only be awarded by a commission appointed by the Ministry of Industry. Again, for it to be eligible for Haute Couture status, all participating members must create made-to-order garments in an atelier of at least fifteen full-time staff, as well as twenty full-time technical workers in one of their ateliers. Those are the rules. Guest members are invited each season. Now if a brand wishes to become an eligible member, that brand must be invited four times in a row.

You can assume of couture as the highest of elegant fashion, dawned by internationally renowned brands like Christian Dior and Chanel. In January and July each year, they all present painstakingly elaborate and extremely expensive designs to a handpicked audience of editors, buyers and clients. Surely, there’s no better place in the world to present off these creations than on the red carpet or on major award programs.

What Time Is It: Watch Rules Every Guy Should Know

We are going to talk about our favorite accessories for men, something that every guy should have, talking about, of course, a watch. Watches complete outfits; they can also be considered the finishing touch of your style. Whether you’re walking a suit and when you have a nice watch on, it looks amazing.

Pretty much you have a watch on yourself whatever your outfit is because it definitely add that detail and completes the outfit, but before you decide which watch you’re going to be wearing or buying, let’s go over the rules that we all need to follow to make sure that we’re looking our best.

Not too many guys follow these rules, I see a lot of guys making some mistakes here and there, so let’s go over them to make sure you’re not one of them.

Rule 1: Small Watch Faces

Please don’t wear a watch with a face that is way too big, a few years ago these big watches were trendy, they were popular, but that time is long gone. Big face watches don’t look good, small faces rule the world now, and they’ll be in style forever. 

They are more classy, they’ve been around forever, and you don’t want this humongous thing on your wrist anyway. It doesn’t look right, it’s just too clunky, but how do you figure out whether or not a watch is too big? 

There’s no specific size for a watch to be considered too big. I can’t tell, but it really depends on the size of your wrist. Your watch is an addition to your outfit, and it’s a detail. 

Rule 2: Find The Right Strap

A lot of people prefer going with stainless steel for an everyday watch because it’s just easy. Others like the rubberized strap or a nice leather strap, it all depends on what’s comfortable for you. You should choose the best automatic watches for you, whether it is stainless, rubber, or leather. 

It also depends on your personal style, if you’re usually walking more formal outfits then the rubber strap is just not going to work for you, the leather strap is probably way better, and if you’re into more casual clothing, then stainless steel or rubber would fit in really well. Buy a strap that is going to be easy to mix and match with the majority of your favorite outfits.

Rule 3: Which Wrist To Wear The Watch

Rule number three, finding out which wrist to wear your watch. Most people are going to wear their watches on their non-dominant hand or wrist, so if you’re right-handed, you are going to wear it on your left wrist. 

That is actually why most people wear their watches on their left hands because over eighty percent of the population is right-handed. The reason for wearing on your non-dominant side is because we are more active with our dominant hands. We carry anything with it. We pick our phones with it, we write with it, so you don’t want to risk damaging the watch you are wearing. 

You also don’t want your watch to get in your way because you’re trying to grab something, and it gets in the way when you are using your hand. But the truth is there is no correct side, just choose the wrist that is most comfortable to you. 

Rule 4: Watch Placement 

Another rule that most guys overlook is where your watch should be placed on your wrist. This is a big one because I see a lot of guys making this mistake. Your watch should be strapped before your wrist bone. It goes above that. 

That way, you are not losing mobility when it’s too close to your hands, it’s going to annoy you because it is going to get in the way when you do things and it is not very comfortable.

Rule 5: No Loose Straps

Please make sure that the strap fits your wrist. I can’t say this enough like I’ve seen so many guys having an expensive watch, but it’s like dancing up and down. That is so annoying to see, and it’s like how is that comfortable, it just slides up and down your wrist. It’s hitting the top of your hand, coming on a loose watch is the opposite of what you want, it’s not classy, and it gives you a sloppy look. 


Today watches right now have two main purposes, it tells you what time it is and watches are great accessories. People wear watches nowadays as an accessory to enhance their style and appearance. Again and again, I say that style keeps us going with our everyday lives and boosts our confidence every time you look good or stylish, so always have that positive attitude when it comes to style. 

How to Mix and Match an Asymmetric Kurti for a Refreshing Look

The new-age of Indian fashion has come with many styling options for the Indian woman. Whether she is a housewife or a working-class woman. They are free-spirited and want to try every fashionable piece that they can get. As from the trendy styles, chic looks and ethnic pieces they love adorning to the colorful outfits that are all the craze in town. The women love transforming their ethnic pieces to more contemporary looks to upgrade their traditional pieces and flaunt their fashionable tastes. Hence with the various types of Kurtis available, the asymmetric Kurti has become a popular look that you can see with most women. Here are some of the various ways that you can mix and match this asymmetric kurtis to boost your style game.

Style with fitting churidar

Firstly, fitting churidar is an ideal choice to style an asymmetric high low KurtisThis brings out a vintage look with a chic touch. When wearing these bottoms ensure that it has enough churis and the pants are fitting to achieve a good look. Choose a print asymmetric Kurti to style with cream, white or black churidar. Alternatively, you can decide to wear a color block combination of a blue asymmetric kurta paired with a brown churidar which is perfect for a casual day out. When you choose this as your mix and match option complete the look with a beautiful statement neckpiece, wedges and hold your hair up into a loose braid for that playful look.

Pair with skirts   

Do you want to achieve a carefree bohemian look with your asymmetric Kurti? Pair it with a lungi skirt and you will love the outcome. This look helps you embrace the bohemian look and not all women can pull it off. It requires women with a bold sense of fashion and those who love experimenting with different looks. Choose one option of your asymmetric Kurtis that has large motifs on a colorful print with a contrasting skirt. This is an indo-western look that you can adorn to social gatherings, casual parties among other events. Accessorize with a tote bag, earthy makeup and a pair of pencil heels. Try this look and shine your inner bohemian diva.

Mix and match with cigarette pants

If you need a professional look with an asymmetric Kurtis. A pair of cigarette pants to match this Kurti is the right option for that descent and traditional look. These pants are also known as straight pants and they are comfortable especially during the summer season. Since you are looking for a professional look. A monochrome blend is best, for instance, one of cream color. Optionally, you can style the same cream asymmetric Kurti with brown or black pants which is also an excellent look for such an event. Balance out the embellishments of this ensemble as well. For instance, when the Kurti is embroidered it matches well with a plain linen cigarette pant. Nude makeup, a duffel bag, and flat mojris are great accessories to accentuate this outfit and also to flaunt during the office party. 

Style with palazzo pants 

As for a traditional gathering look. Styling an asymmetric Kurti with palazzo pants is a win for this occasion. Choose comfortable and cool cotton palazzo pants since this is a heavy look. A royal trail of asymmetric Kurti styles with chanderi, georgette or cotton with cotton palazzo pants is an ideal ensemble. The palazzo you choose is best when it has an inner lining since it makes the palazzo more durable. To boost this traditional look and to flaunt out your sassiness. Wear the Indian printed headgear or and embroidered one, a matching embroidered clutch and a traditional chain. Choose nude lips and Smokey eyes for your makeup look and you have a complete ethnic diva look.

Blend with shiny metallic tights 

Although there are many other pants that you can blend with your asymmetric Kurti. For a more vibrant look, the shiny metallic pants are a better option. Choose these shiny tights or neutral leggings for that Sunday brunch look. Plus, consider those that are in a vibrant hue in silver, gold or bright orange color. This looks stunning in a white or jet black asymmetric Kurti that is sleeveless. Additionally, this look is best to add an illusion of sleekness and height for those who aim for it.  It is also proof that an exquisite look lies in minimalisation. Accessorize it with a neutral tone earring, a lovely plain scarf, a bold red lip, and a braided ponytail for your outstanding look.

Pair with denim 

Not only has the kaftan style Kurti paired well with a pair of denim. An asymmetric Kurti that falls on one side is also a great choice that matches a pair of denim. The best denim that will give you that refreshing look is the skinny denim which also gives a beautiful fusion look. This is a good look for college students but also it fits as an office look. Nonetheless, ensure that you wear with minimal accessories. Choose a simple color for the Kurti keeping in mind that pairing style is denim. Hold your hair into a ponytail and pair with flats or wedges and complete your look.

To sum up, the above mix and match looks show some of the best ways to style an asymmetric Kurti. These ways can also work with other types of Kurtis and of course other types of Indian outfits like the Anarkali. Whether you are interested to have a whole traditional look or a fusion look with your asymmetric Kurti all of this is possible. Therefore, know the style that flatters your body type and also you can experiment with some of the above. On the other hand, you can choose to also go bottomless and wear your asymmetric Kurti with no bottoms as a single dress. That you can wear to an evening party or on a date night for it is also a refreshing look.


Whenever we go out with family or hang out with friends, what is the first thing that us girls comment on? ‘’OMG, I LOVE WHAT YOU ARE WEARING!’’, ‘’WHERE DID YOU GET THAT DRESS FROM GIRLLL?’’. From our hair to our shoes, everything is seen, focused on and complemented by our girlfriends. Even our Instagram comments consist of remarks related to our attire by people. Thus, you should always dress well and have a variety of outfits in your wardrobe; be it from cocktail dresses online to nearby shops.

A big misconception that comes with dressing up and being clad in trendy, chic clothes is that is it very expensive. This is partially the truth and not an exaggerated fact. However, this is not always the case. If you have the correct sense of style, a good eye, the ability to mix and match, you can create a wonderful outfit. What helps more is knowing a series of about 5 dresses that are perfect for any occasion. This way, you can use one outfit in a lot of ways, and it won’t be very expensive. Like you wear the same pair of skinny jeans for a number of different occasions, you can go with dresses too. Just have the essential types of dresses. Here are the types that are perfect for any occasion.


Every girl has a princess inside of her, be it very out there or consumed in a hidden corner of you. We all have wanted to wear elaborate princes gowns embellished with sequins, a big flair, beads and pearls. All of us have imagined ourselves twirling around in those especially after watching ‘’Barbie and the 12 dancing princesses’’. 

To fulfill your dreams, you must have a floor-length gown in your wardrobe. They might not be the exact replica of your childhood princess gown, but it is its adult version. Floor-length gowns are a must-have for formal events in your wardrobe. They will help you a lot if you need to attend an elaborate ball, a party with a masquerade theme, a wedding and so on. Floor-length gowns come in a range of varieties. They don’t always have to be over the top. You can find them in plain chiffon that gives your dress a very smooth fall. You can also have one in sequins from head to toe that make your gown one of its kind. You can also find them in silk. Floor-length gowns are perfect for your long lost princess dreams.


Trust me when I say that you are not a woman of the 21st century if you don’t own a cocktail dress. You cannot survive without one. It is the most commonly sold type of dress for women out there. What defines a cocktail dress is that of a typical dress that is much shorter and finishes up the knees. It is made to be worn at evening events and functions; be it be a party at the bar or someone’s house. Cocktail dresses give you a very chic, trendy and elegant look. 

They, too, come in many different sizes and types. You can find the typical kind with a short dress in black. Then you can also find a slightly embellished one studded with lace or sequin. Your dress can have full sleeves, off shoulder or sleeveless. It may be of a figure-hugging fitting or may have a slight flair to it. the point is, you can never go wrong with cocktail dresses.


The chic-est of them all (yes, that is not a word, but nothing explains sheath dresses more perfectly). You see those magazine ladies with their hair wrapped in a bun, wearing a pair of shades and strutting around in stilettos wearing a beautiful figure-hugging dress? Yes, that is a sheath dress!

Sheath dresses are a class apart. They are fitted and a straight cut dress that hugs your waist and gives it a very slim and slender look. Sheath dresses are perfect for any and every formal function. Be it a business event or a mere social event like a tea party with your ladies, and sheath dresses are perfect for every event and occasion. Their seamless waist is perfect for every body type. It can be paired with accessories beautifully and can be worn in both; summers and winters.


Cocktail dresses, sheath dresses and floor-length gowns are towards a formal and much more serious side. To look towards a much more relaxed outfit is where summer dresses come in. In summers, most of us opt for a much more relaxed and casual look. The days are too hot and sweaty to be wearing a figure-hugging sheath dress or a floor-length gown that covers 80% of your body. You need a light and breezy dress for the scorching summer heat, but you also want it to be equally trendy and stylish. So, the best solution is to have summer dresses.

Summer dresses are  light and flowy. They are loose-fitting and made of cotton. Cotton is a breathable material that doesn’t cling to your body. It lets air through so that you can feel relaxed. Summer dresses come in a lot of different cuts and styles. They may be floor-length or knee-length. They might also have a thigh slit situation going on. Summer dresses can be equally trendy too. They might have a halter neck or be off-shoulder. Summer dresses usually come in very light colors like blue, white, yellow, light green and different prints like floral, abstract patterns, polka dots, stripes, and so on. They are perfect for pretty much every summer event. Pair it with a relaxed ponytail, bracelets, necklaces and a satchel bag. Wear wedges or sandals underneath. You can also wear gladiator sandals to give it a posh look. Wear light makeup and let your outfit shine.


All of these ideas might cost you a little bit but know that it would be a one-time investment. These outfits are very easy to find and can be worn in a lot of different styles. Change your hairstyles, your jewelry, your shoes. Switch between heels, sneakers, loafers, boots. Your makeup looks. Go out with a bold lip one day, and a light lip balm look the other: mix and match. Accessorize with belts, coats, mufflers, bags. Create a masterpiece. Make your outfit one of its kind and carry it well. Let it shine for you. All the best of luck to you.


If you are a curious person, you might have asked yourself or someone else why astronauts wear white. You might have thought the same about brides and if you are too curious, about Tom Wolfe. Is there anything in common? We don’t think so, but the matter that we wanted to bring to the front using this example is this: light-colored clothes or a suit allow you to stay cool by fighting the heat and the light. The lighter the clothes are the cooler you will be and the darker the clothes the hotter you will be. That is the age-old myth that is rampant in society even today. Whether you shop at a brick and mortar store or an online fashion store, you have these things at the back of your mind. There might have been a dress that you liked a lot but didn’t buy it because of this assumption.

Is there any truth to it? Let’s find out.

The Assumption

This is what we assume about our clothes. If we wear dark fabrics, they will absorb a great amount of heat and this will cause you to feel all hot and bothered. But if you wear white or light-colored clothes, then the heat will bounce right off of them and you will be extremely comfortable even on a hot day. Some people even believe that brides wear white on their wedding day due to this reason. 

Well, we are here to tell you that everything is not as it seems in this theory. There are other major factors that greatly affect the working of heat on your clothes. The story is not as simple as it seems. Some scientists who were really curious about this phenomenon thought about actually doing some research about it. The results that they got, stated that the color of the clothes that you wear doesn’t matter. In 1980, a group of scientists tried to find out why Bedouins who live in the desert wear black robes? Now the desert is where it is the hottest and according to our heat absorption and reflection theory, they should have been wearing white, pink or lilac, or some other light shade.

The Findings

What the researchers’ findings had them as bewildered as we are when they found that the Bedouins of the Sinai desert always wear black instead of light-colored fabrics in the oppressive heat of the desert. They set out to find the truth and even recruited a volunteer who they asked to stand in the heat in the middle of the desert so that they can record the temperature. They asked him to stand in four different types of dressings and found that the effects of heat on the body were the same in all types of clothing. They found that black clothes absorb more heat but it didn’t go any farther than the fabric. In simple terms, it can be said that although black fabric absorbs more heat, it is lost before it gets a chance to transfer into the body. A factor that they found kept the guy cool was that he wore robes that were loose and billowing. This allowed air to pass through the clothes and keep the body cool.

Another thing that plays an important role in the whole “light clothes reflects heat” theory is the person who is actually wearing the clothes. It stands to reason that if light colored clothes reflect the heat of the sun back into the atmosphere, they will also reflect the heat being radiated from the body back towards the body. This is a key factor that no one discusses. Although it is still a theory, there has been some research done on birds and their white plumage


So, at the end of the day, whether you wear black or white in hot weather or cold, it doesn’t matter a lot. What matters is that in hot weather you should wear loose and billowing clothes to keep you cool.

Wear Colors According to Your Skin Tone 

Now that we know we can wear any color that we want, how do we choose which color to wear and how? We should not be choosing the colors to wear according to the seasons, we should be doing so according to our skin tones. When you wear the right colors, it helps you attract others and people see you in a more flattering way. Wearing the right colors can either enhance your looks and brighten you up or it can go against your natural color and make you look flawed and tired. What determines whether you should wear dark colors or light are your skin tone, hair color, and eye color. This is how you can easily decide what colors and shades to wear.

Skin Tone and Shades of Color

Whether you want to rock dark colors or light colors, always choose the color based on your hair and eyes. And choose the shade of the color based on your skin tone. If you are a redhead, don’t go for red, instead, go for blue. The shade of blue that you want to wear will depend on your skin tone. Similarly, if you are a brunette who has medium skin, you know you would look amazing in red. But depending on your skin tone you should choose the shade of red carefully.

Determine Your Skin’s Undertone

When we talk about skin tone, we are not just talking about the topmost layer. We are also talking about undertone. Some women have beige undertones, while others might have a pink or bluish undertone. Others still, might have a peach or warm yellow or golden undertone. If you are from the rare group of people who have a neutral undertone then you should let your hair and eye color decide the shades that you can wear. If you want to find out the undertone of your skin, look at the part of your skin that doesn’t expose to sun. 

Simple Test for Finding out Your Skin Tone

One way to find out your skin tone is to use a simple white piece of paper. Hold the paper against your face and compare how your skin looks against the paper. People who have warm skin tones will have skin that looks yellowish or light brown against the paper. If your skin compares against the paper and looks blue, rosy, or even pink then you have what is called a cool skin tone. Similarly, people with skin that looks ashen or gray against a white piece of paper have neutral skin tones. This simple test can actually help to choose the right color of clothes as per your skin tones. 


Depending on your skin tone and undertone, you can choose any color that you want to wear in the cold or in the heat. Just make sure that if it is hot, then you should probably choose dresses that are billowing and loose so that the heat doesn’t get trapped inside.

Complete your look with a pair of stylish eyeglasses

If you wear glasses, chances are you have had to deal with them clashing with your look. Because people notice your face immediately, choosing the right pair of eyeglasses is massively important if you have to wear them every day. Depending on what style you go for can change what people think of you in the first instant. Do your glasses make you look sophisticated? Do they make you look fun or conservative? Or do they make you look older or younger than you are, all of these can be decided by your style of glasses?

We have decided to compile some pointers to help you complete that perfect look, and what glasses to pick to do so. If you are looking for a great place to buy some stylish glasses, the range of eyeglasses from EyeBuyDirect.com is a good place to start looking.


Your personality and lifestyle

The first thing you need to do is to consider the different parts of your life. What kind of work do you do and when you are off the clock, what do you do with your spare time?

If you have an active lifestyle, you might need to purchase several pairs of glasses in order to make sure you have a pair for every scenario you might face. 

Business Glasses

When you are at work, you need a pair of glasses that maintain your image. You should probably have a pair of conservative glasses for this. Stick to smart colors and frames. Classic shapes like ovals rectangles and almonds go with all types of formal wear, and traditional colors such as gold black and brown all look good with a suit.


If you want to show off your creative side, go for a modern look with thicker frames. Multi-colored glass made with laminates are another great way to go, especially if you want glasses in a vibrant color.

Another great choice is to go with a retro look. Retro vintage frames that have been recreated wit hn materials can give you that old school look without you having to try and repair your glasses all the time.


Some people over the age of 50 think that just because they are getting older, that they have to wear old fashioned glasses. This is a load of rubbish. A fresh style can make you look younger, going for soft rectangles for men and cat-eyes as a woman can help you project a more youthful look.


Additional tips

Always make sure you get anti-glare coatings on your glasses, glare can cause you to squint, which makes your eyes harder to see clearly. This can make you seem less assertive or awake.

If you are in direct sunlight a lot, opt for Photochromic lenses. These will automatically adjust to the sunlight, meaning you do not need to swap out for a pair of sunglasses. This should save you money and allow you to spend a little bit more on your main glasses as you no longer have to buy sunglasses.