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While 2017 is more than halfway over, it is not too late to get started in planning your marketing strategy for 2018. There are many new trends that have emerged since you planned your 2017 marketing strategy which is why this article is important. In this article, we will share some of the hottest digital trends that are coming to fruition in 2018. Are you ready?
- Use of mobile phones over laptops. In 2017 consumers were using their smartphones more than in years past to conduct business, purchase items, and communicate with others. This trend is set to rise again in 2018 taking more people away from using standard desktop PCs and laptops to doing more on tablets, smartphones, and other mobile devices. This is important as you need to make sure that your online presence is compatible with mobile platforms or you will become obsolete.
- Social Media presence. Companies are using social media to communicate with consumers in creative ways. Posting contests, giveaways, and promoting products on Facebook, Instagram, LinkedIn, and Twitter has now become the norm. It is not unusual to log on to a social media channel to be inundated with information from various companies marketing their products or services. This is rather smart as consumers are spending more time on social media than ever before and are likely to interact with a brand online more so than in the past. Buy building a relationship with consumers and potential customers online, you are likely to increase your sales as well as customer loyalty. If you do not have a social media presence currently, it is a good idea to begin to build one now.
- Mobile apps. People love to use their smartphones and allowing them to access your services or products through an app is sure to increase your traffic. The ease of using an app to schedule an appointment, find out your hours and about your services, or even make purchases is a great way to increase your interaction with customers as well as bolster profit margins. The easier you make the access to your products or services, the easier it will be for consumers to take advantage of them.
- Increase in high quality content. With the rise of online marketing, social media presence, and mobile apps, it is more important than ever before to have high quality content. Less is more and if you are unable to post often, just be sure that what you post is of excellent quality.
The cost to promote online will increase. Over the past decade, the cost of promoting products online has been affordable. The cost of promoting your product through blogs, banner ads, and other methods is significantly cheaper than marketing in other ways. As with anything, when it catches on and more want to partake, the price is sure to go up. The same is true for promoting products online, no matter the format. In 2018, the cost for marketing online is set to rise and your budget will need to adjust to handle the increase in cost. For help with online marketing while on a budget, consider working with Las Vegas SEO who can help you get the best bang for your buck!
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