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For digital marketing purposes – as well as an all-round website design tool – you really can’t beat WordPress. In excess of 74 million websites on the Internet are built using WordPress. This makes it by far the most popular content management system (CMS) that is available to anyone (check this WordPress review for more insights).

One really striking benefit that’s made WordPress the clear choice for most website developers is that Google favours website which are built using WordPress as this platform makes use of exceptionally clean, easy-to-read code. This fact makes it simple for Google to index and crawl WordPress-built websites.

WordPress also includes a number of plugins which assist you with optimising your website yourself. For example, the Yoast SEO Plugin can be seen as the gold standard for search engine optimisation as it allows you to do the following:

Customise your website title,
Insert your own meta description, title tag as well as keywords.

After you’ve inputted all of this information, Yoast then gives you an idea of how well that page will rank on the Search Engine Results Pages (SERPs).

So, we can see that plugins are incredibly valuable. However, what are they exactly?

The definition of a plugin

A WordPress plugin is a software package that contains a group of functions that can be included on a WordPress site. These plugins can expand the functionality of, or add new features to, your WordPress websites.

WordPress plugins are written using the PHP programming language. These integrate effortlessly with WordPress. In the WordPress community, there is a maxim which goes something like this: “There’s a plugin for that”.

If the theme that you choose for your site doesn’t have a particular function, have a look at the list of plugins which are available and there will probably be one which does what you want it to. This makes it simpler for users to add features to their website without knowing a single line of code.

What plugins are available for digital marketing

Some of the main, common concerns of every owners of website owner include the following:

Speed,
Security,
SEO as well as other features of digital marketing.

It’s not possible to simply ignore them – period.

In the era of digital marketing, competitiveness is incredibly strong. The market is continually changing. This means that there are so many things that modern digital marketers must keep in mind so that they can remain on top of what they need to. Luckily, there are many of quite useful tools and plugins that should assist with making the life of any digital marketer much simpler.

WordPress remains one of the most-used and -popular CMS systems you can find. Some studies have shown that more than one-quarter of the Internet is driven by WordPress. The variety of themes, plugins as well as templates – in addition to the regular updates – all assist you with effecting improvements on your website.

WordPress offers many useful plugins which reduce a great deal of digital marketing workload on your part. Some of the best that we’ve seen in 2019 include the following:

Google XML Sitemaps

With the Google XML Sitemaps plugin, you are ensuring that search engines get an optimal understanding of your site. This plugin creates an XML Sitemap for your website, which is make use of in order to better index your website.

Broken Link Checker

Broken links are extremely bad for both your website’s traffic as well as your reputation. Your digital marketing campaign can significantly suffer if you launch it prior to making sure all that the links on your website are working as they should be. Broken Link Checker assists you with pinpointing all the broken links or missing images on your website. This plugin also helps you to replace them.

SFDC Lead Generation

If you’re making use of WordPress and Salesforce, this plugin can be really useful. This plugin connects these two platforms by directly registering users from your website as leads in your Salesforce platform. SFCD also assist you with a set of small analytic tools which can give you a comprehensive insight into some of the data and traffic generated by your users.

WordPress is virtually a household name with respect to CMS. These plugins are merely drop in the seemingly endless sea of plugins. Making use of these plugins – without any concrete plan or digital marketing strategy – won’t help you. However, with some planning as well as organisation, you may find some of these extremely helpful. Try to make a solid marketing campaign, and plan on using the proper tools right from the start.