Well, it’s February, so you know what that means. Parents@Play headed out to the New York Toy Fair, checking out all the new toys and games being released this year. While we found it to be overall a bit quieter then 2018, we think it will be a fun year.
In our opinion, some of the trends for the next year are a continuation of old trends, albeit somewhat updated. Some of these continuing toy trends do venture into new territories, and it’s always fun to see what the year will bring to our families.
For example, dinosaurs, “mermaid” sequins (those colored sequins that flip from one color to another), llamas, unicorns, glitter everything, narwhals, and coding games and toys are everywhere. As are blind bags, DIY and make it yourself kits, toys that require or interact extensively with apps, and poop. Yes, all sorts of poop in all sorts of ways. Even glittery poop, if you’d really like to combine trendiness- and if you REALLY want to combine them, we even saw glittery poop that uses an app. There really is an app for everything.
Some of the trends you can watch out for this year will include leaning into the above already holding strong trendy toys, like glitter. Sorry, but it’s only going to get even more sparkly. There are lots of kits that let kids make things for themselves, like soaps or bath bombs or makeup, and now there is oh so much glitter. Got a kit? Guess what, now it has glitter. Not JUST glitter, but so many toys, games, and craft kits now come with “bedazzler” type items to add rhinestones to your hair, clothing, stuff toy, whatever your little heart desires. Sequins and all manner of shiny additives can be applied to just about anything- and sometimes, taken off, and reapplied over and over and over again. Huzzah.
Stick with me on the glitter for a second, Tinkerbell. There are so. many. wands right now, sold with toys and games or AS the toy/game, more then I’ve ever seen. They make sounds, hold glitter, shoot glitter (yay?) and of course, are very, very glittery. The wands are all over this year, and that is without even counting the ever-popular and only getting more so Harry Potter and Fantastic Beasts franchises, each with a multitude of their own wands and wand games to choose from. Wingardium Leviosa, these will be flying off shelves this year.
Unicorns? Yes, these are still as popular as they have been. All over, on everything, from ducks to plush to pool floats- there is a unicorn for you. And a unicorn for your unicorn, as well. (So they won’t get lonely, of course.)
However, not just horses can be unicorns anymore, so there will never have to be a “last unicorn”. In the spirit of inclusiveness, now anything can have a magical horn. Cat? Yes. Llama? Of course. Marshmallow? Even you, little sugar spun bit of sweetness. If you like it, you should have put a horn on it- because now someone else has.
What did the fox say? He said that is a lame reminder of viral videos gone by, but that won’t stop you from seeing a fox around every corner. So, I guess fox says that s/he’s awesome and will be in your house soon if there isn’t a few already.
Fox also says that he’s bringing his best bud Owl, who is another animal we are seeing much more of this year. Alpacas are also joining their cousin Llama at the “cool kids” club.
Slime is everywhere, in everything, and yes- sometimes even glittery. You can thank YouTube for that. Speaking of YouTube, more companies are tapping your kid’s favorite YouTube personalities to endorse products or create lines. From slime to bubbles to fake hair and ninja toys, YouTube madness is spreading.
Super soft, extra squishy, mushy plush animals are gaining in popularity, and oftentimes in size. These incredibly plush and huggable toys range in size from backpack clips to giant beanbag-type chairs and everything in between.
While we are on the topic of backpack clips- just yes. Everywhere, and in ever growing popularity, you will find objects that will help weigh down your child’s backpack. Who needs books, anyhow?
