Anti-aging body lotion

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The first anti-aging body lotion for the U.S. retail mass market is being rolled out nationally by Sun & Skin Care Research, LLC (SSCR) under its new NO-AD Skin Care™ label.

NO-AD Prevent & Repair™ and NO-AD Prevent & Brighten™, which are packed with a premium blend of vitamins, antioxidants, and SPF 15 broad spectrum protection, are multifunctional products unlike any moisturizers sold in mass market outlets. Designed to promote more beautiful skin all over the body — not just on the face — each product is chock-a-block with powerful ingredients that repair, brighten, and prevent aging caused by cumulative daily sun damage.  These multi-functional products provide powerful anti-aging protection in three ways:

Incidental Sun Exposure

A new survey conducted by GfK Custom Research North America and commissioned by NO-AD Skin Care found that a majority of Americans mistakenly believe they receive most of their total lifetime sun exposure from extended outdoor activities like going to the beach. “Actually those activities account for a mere 20 percent of lifetime sun exposure,” said Brevard, Fla.-based dermatologist Dr. Richard C. Kirkpatrick. “In fact, 80 percent comes from daily incidental sun exposure, such as in driving to the store, walking the dog, or just sitting indoors next to a sunny window.”  Kirkpatrick stressed that incidental sun exposure accumulates incrementally and prematurely ages the skin.

SSCR CEO Stuart J. Straus observed that when most consumers think about “anti-aging protection,” they think of a product just for the face. “Beauty is more than face deep,” he said. “No matter how much attention you give your face, it’s the constant UV skin damage to your neck, chest, arms, and legs that can give away your age. It’s why you need to apply body lotion daily to any exposed skin. This need for total body skin care — an all-day, everyday, all-the-time, anti-aging lotion that delivers SPF 15 protection — is precisely why NO-AD jumped into the highly competitive skin care category.”

NO-AD Breaks Into Skin Care Category

Straus noted that, at 46 cents per ounce each, NO-AD Skin Care lotions cost half what competing SPF body lotions do — and yet those other lotions don’t contain NO-AD’s high-quality anti-aging ingredients. They will be available starting March 2015 at select Wal-Mart stores, walmart.com, drugstore.com, and HEB, as well as food, drug, and mass market retailers.

“This is a category breakout for NO-AD,” Straus said. “NO-AD’s new skin care line is the first of its kind — anti-aging body moisturizers with SPF 15 created expressly for the mass market. Leveraging its 50-year sun care heritage, NO-AD Skin Care is delivering more for less, in ingredients and innovation — and is proudly made in the USA.”

NO-AD Skin Care’s non-greasy, fast-absorbing formulas are dermatologist-tested and carry the Skin Cancer Foundation Seal of approval. NO-AD products are also PABA-free and are not tested on animals.