The MISSION Athletecare’s EnduraCool towel is a great way to beat the heat for your family, children, and those friends you work out with. The EnduraCool towel is just what you are looking for with the temperatures rising when working or playing outside with your children.

The instant cooling technology is activated when you wet the towel and wring it out and snapping it to chill the fabrics surface temperature by up to 30 degrees. The user of the towel simply places the towel around his or her neck, forehead, or the desired area for instant relief from the heat.

The mission of Mission Athletecare is “ We believe greatness is always in reach. But you’ve got to dig deep, you’ve got to harness your heat. That’s why we build innovative thermoregulation technology into the fabric of all our products. We do it because when you control temperature, you unlock performance.”

The MISSION Athletecare’s EnduraCool towels come in a variety of colors and styles to fit everyone’s unique personality and style. These EndureCool towels are perfect for your sports stars or dancing ballerinas; or maybe for dad while he is mowing the yard or mom when she is jogging. Wherever the sweat, EnduraCool towels will be there to keep you cool, dry, and comfortable.

As you can see, it stays in place pretty well- even when soaked and in the wind (which is saying something).

Not only do MISSION EnduraCool Towels have cooling towels but they also have an entire line of EnduraCool Instant Cooling Gear and Accessories to keep you, your family, and friends cool, dry, comfortable.The line includes a full range of instant cooling Tops, Bottoms, Skull Hats & Caps, Headbands, and much much more all designed to keep you cool and enhance your performance and recovery.

You will want to get your MISSION Athletecare’s EnduraCool towel and other accessories today; if not for you then that one loved one who loves to run and work out so this would make the perfect gift for them.