Have you heard of the new, cost-effective solution for pain management? This new, over the counter treatment awaits aching sufferers with the introduction of the Salonpas® Lidocaine Plus Pain Relieving Cream and the Salonpas® Lidocaine Plus Pain Relieving Liquid.
“Hisamitsu’s goal is to provide strong, safe, long-lasting pain relief through the use of affordable topical medicines,” says John Incledon, President & CEO, Hisamitsu America based in Florham Park, New Jersey. “We do this by concentrating and specializing in creating new research-driven medicinal products and formulations based on topical drug delivery systems. We developed the Salonpas® Lidocaine Plus Pain Relieving Cream and theLidocaine Plus Pain Relieving Liquid with two powerful anesthetics: 4% lidocaine which is the maximum strength lidocaine allowable without a prescription and 10% benzyl alcohol which is fast-acting.”
“Hisamitsu, the manufacturer of the Salonpas products, sent over samples of the new unscented Salonpas® Lidocaine Plus cream and liquid productsthat are now available in retail outlets,” said Dr. Bob Arnot, award-winning broadcast journalist, author and paddleboard champion. “I like that I can easily apply Lidocaine Plus Pain Relieving Liquid, with its roller ball applicator, after a paddleboard session without any sticky feeling. The Lidocaine Plus Pain Relieving Cream helps address my ‘tennis elbow’ and general pain management issues. Both products include the maximum strength lidocaine available without a prescription along with Benzyl Alcohol which works quickly to desensitize aggravated nerves.”
“Lidocaine is a highly effective pain reliever with unique non-narcotic and non-addictive properties that make it a safer alternative to the range of systemic pain options, which can have serious side effects,” adds Dr. Arnot. “Prescription lidocaine patches are only indicated for post herpetic neuralgia, also called shingles pain and is classified as an orphan drug. Studies have shown that a high number of lidocaine prescriptions were used for conditions other than post herpetic neuralgia. Medicare and many insurance companies are no longer providing coverage for off-label use of lidocaine so the availability of affordable OTC lidocaine products is very positive for pain sufferers.”
Hisamitsu America is the US division of Hisamitsu Pharmaceutical Co., Inc., founded in 1847, which has specialized in patch technology since the introduction of its Salonpas line of patches in 1934. Salonpas®, which gained early acceptance in Japan and now sells in over 50 countries, has pioneered the development of topical patches to relieve everyday aches and pains. Today, the Salonpas® Pain Relief Patch is the first and only FDA-approved OTC pain patch.
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